by Kevin Clang
The process of investigative reporting has become both simpler and more complicated with the emergence of the internet. With online records and archives, any public information can be easily found with the click of a mouse if the reporter knows where to look. E-mail allows a reporter to stay in touch with important sources across great distances. With all of this convenience, however, the line between what is ethical and what is not becomes grayer every day. It is the job of the journalist to decide what is ethical and what is not.
When one considers a big story like the collapse of Enron just a few years ago, it is crazy to think just how far technology has come since then. Back in the archaic days of 2001, most organizations did not have public records archived online for anyone to view. Back then the press had to rely on a few brave whistle blowers (a practice admittedly still employed today). It was up to the reporters to decide which information the whistle blowers gave them would be ethical to print and which they should leave out in order to protect their source.
Enron was eventually found guilty of obstruction of justice after it was discovered that they destroyed documents related to their audit. Now evidence like this is much harder to get rid of. What was true then is still true now, however. Before a reporter digs into any investigative report they must ask themselves “does this matter?” and “can the potential harm to an individual or company be justified because it benefits society?” If the answers are yes, then a reporter has license to continue. It is always important to investigate both sides of any story, being sure to at least offer to interview the accused.
Today a reporter would be able to go even more in depth into a story like Enron. A quick search of any newspaper’s online archives will bring up any story the paper has ever printed on the company, which could be useful if trying to find specific numbers or quotes. While most of a company’s accounting numbers are kept secret, a reporter should be able to find quarterly profit announcements, government tax returns or stock prices. Surveys are also much easier to issue and analyze today, giving the average person a voice. A survey can be quickly administered online, and when complete one can analyze votes by any variety of demographics, including race and income.
One thing that will always stay the same is the process one uses to interview a potential source. A reporter always needs to be honest and forthright with their source, telling them exactly what they plan to do with the information the source has. The journalist must do their homework before the interview, finding exactly what questions to ask so that they don’t waste time. They must make their source feel comfortable, no matter what the source’s opinion of the press is. They must understand the motivation of the source to speak to the press as well, and how it might fit into their story.

